. >> commerce, education and what the third one there? >> john: tonight we take you behind the scenes. we'll show you what they don't like to talk about. so lying is okay in politics? >> john: what is behind winning the presidency. >> when it to say winning the >> john: whether it comes to winning the presidency i would like to think about whose choice is better. when you talk about people behind the scenes. they talk about moments. >> there are a series of moments that is what matters. >> remember the screen. he led john kerry in early polls but after a loss he tried to rally the troops. california, and texas, and new york! >> the room was noisy. and people in the room said, this sounded like a normal rally. >> and then we're going to washington, d.c. to take back the white house! yay! >> but because dean's microphone picked up only dean's voice, the tv broadcast made him sound crazy. >> yay! >> that unfairly may have killed his campaign. even images can matter more than issues. this video is said to have hurt john kerry. this is said to